What Is the Point of a Pinned Tweet on Twitter When Crowdfunding Real Estate? | GowerCrowd

What Is the Point of a Pinned Tweet on Twitter When Crowdfunding Real Estate? | GowerCrowd

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What is the point of a pinned tweet on Twitter? Get the answer in this short highlight episode of The Real Estate Crowdfunding Show where Adam Gower speaks to Steve Herman, the White House bureau chief for The Voice of America.

Twitter gives users the ability to pin a tweet at the top of their Twitter profile, but what is the point of a pinned tweet on Twitter- how can it benefit you?

Having a pinned tweet provides new visitors to your Twitter profile a succinct summary of what you do and why they want to find out more. A pinned tweet will always appear at the top of your profile timeline for prospects making it the most important digital real estate in your feed.

Since so many users will see your pinned tweet when they visit your profile, it’s a great place to bring attention to your core value proposition. Some sponsors pin a viral tweet, some pin a tweet with a call-to-action, others pin a brief video about who they are.

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Watch more videos from GowerCrowd:

The Real Estate Crowdfunding Show (Full Episodes) – https://www.youtube.com/playlist?list=PLmvR6XSkpEpRTTVfUV20s96uVY1jcDk1r
The Real Estate Crowdfunding Show (Highlights) – https://www.youtube.com/playlist?list=PLmvR6XSkpEpQ5fYdJzh7Goe3vqLM0REVk
Real Estate Investing Explained – https://www.youtube.com/playlist?list=PLmvR6XSkpEpQ-FcUljcdFvac-EMsmi6M1

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