The 4 Types of Crowdfunding

Based on the article by Lee Fleming and Olav Sorenson

In the past, shipping a product or launching a company was only an option for those who had the money. But the internet has enabled creative new means of gathering capital. Today, crowdfunding platforms allow millions of people around the world to pursue their own ideas with the help of networks of supporters.

Learn about the four major types of crowdfunding:

– Equity-Based
– Debt-Based
– Rewards-Based
– Donation-Based

(Keywords: Crowdfunding, Innovation)

California Management Review
Volume 58, Issue 2 (Winter 2016)

For more information, access to a complete list of articles in this issue, or for purchasing options, please visit us online:

Video Production: Jae Park
Music: Sienne – Podington Bear
Icons: by Freepik from

Leave a Reply

Your email address will not be published. Required fields are marked *